The Benefits of Outsourcing

The Benefits of Outsourcing

Sometimes it is wiser or more apt to outsource an essential project than to do it yourself or to get it done from within the organization. Think of days where you are understaffed, days when clients are overburdening you with deadlines and work, and just days when you don’t think there is anyone in the office that is fit to complete a task. Given the fact that companies are increasingly branching out to diverse projects and activities, it is more unlikely that they have dedicated specialists for each task. That, however, also means that they may not have the resources to produce quality work for tasks that require more technical knowledge or skills. Outsourcing has recently seen a rejuvenation and rise to fame, especially with the increased scrutiny on organizations and difficulties in hiring and firing. This, coupled with the fact that globalization has made it easier for companies to outsource and find the ideal candidate, both financially and skill-wise, means that there are many reasons to consider outsourcing a project. Here are a few:

Free up Time

The first is that outsourcing will help you and people at your organization to free up a lot of time; some projects, especially those related to software and design, can be very time-consuming because of its logistical requirements rather than the requirements of the task itself. It would be a waste of time and energy for you to dedicate such tasks to employees who could utilize their time much more effectively, so it may be wise, in the interest of time, to outsource any such projects.

Grow Faster

Another advantage of outsourcing is that it will help you and your organization grow faster than it could otherwise have. Think of a situation when you have the chance to take on a huge order but are not staffed enough to provide for or accommodate such an order. In such a case, you will have to refuse an excellent opportunity because of inadequate staffing, but with outsourcing, you can take on as many projects and orders as you want. This will help your organization grow faster, which is the ultimate task.

Professional Work

It is also pertinent to note that some highly skilled and professional workers choose to work as freelancers, meaning that your organization is unlikely to produce a high standard of work through its employees. Content writing, for example, may not be the strong suit of a tech-organization. In such cases, hiring freelancers and outsourcing work significantly increases the quality of the work that your organization can produce.

Cost-saving

An added benefit of outsourcing is that it is increasingly becoming beneficial regarding cost and resource saving. Providing employee contracts may seem cheap if the only wage is considered. If you factor in the number of time employees work and the number of hours it takes them to complete a task, as well as other factors such as insurance, paid leave, and pensions, you will see that outsourcing to freelancers is much more economical than hiring full-time or part-time employees. Outsourcing also works on the basis of projects rather than working time or hours, resulting in a more efficient allocation of finances.

No need to commit resources

Outsourcing will also help in ensuring that you do not commit as many resources on a project that you would otherwise have, had the project been completed in-office. These resources can be as simple as the printing machine or the Wi-Fi network, or as enormous as the need for computers with more computing power or initial investments. By outsourcing your work to freelancers who already have these resources, you will also save on resources. You may also be able to have a few more empty desks and computers if you wish to hire full-time employees for other tasks!

Unlimited Employees

Again, outsourcing your work will significantly increase the capacity of your organization while also making sure that a slower market or a shortage of orders does not bear the financial cost of overstaffing. By adopting a flexible way to hire and fire and staff and cut down on staff, outsourcing will monumentally increase your capacity to take on more work while also protecting the company from the perils of a slower market.

No HR worries

Several issues come with hiring full-time or part-time employees, one of which is HR problems. You may be stuck with an employee who is not fit for the organization or does not have the right attitude, which is a nuisance for an organization that is looking to grow. With outsourcing your work to freelancers, all you need to worry about is the end-product.

All in all, outsourcing presents a wide range of benefits that are wholly positive for any organization. Outsourcing is beneficial financially, logistically, and growth-wise. If this article made sense, and you wish to begin outsourcing your work…

…take a look at the expertly-prepared checklists that we have for outsourcing work.

IM Checklist Outsourcing

How We Built 3 Different 6 Figure Membership Sites

How We Built 3 Different 6 Figure Membership Sites

Recurring passive income is a goal for many online marketers including myself.

Membership Site #1

In the first example, there’s a valuable lesson to learn from pricing correctly from the start. Back in 2011, I created a software for email marketing and affiliate marketing. It cost a pretty penny to get developed so we priced it at $97/month. For 9 months we marketed it everywhere we could but noticed the retention rate was terrible. Customers were sticking around for 3 months at the most and our goal of hitting 6 figures did not seem within reach.

We changed the price to $47 per month and noticed a massive increase in conversions and retention. Month after month the member count grew and finally, we hit 6 figures.

Around this time I noticed many sites using a $97/month price point and within 6 – 12 months most disappeared. Unless your Click Funnels, a major Autoresponder Company or doing something really special, it’s a difficult number to grow a business on.

Diving Traffic

So how did we drive traffic at the time?

1. Warrior Forum – We created a post offering a refundable 20-minute coaching call. We charged $25 for the call, which we would always refund after. During the call, we could answer any questions they had about marketing and introduce them to the software at the end. Everyone who got on a call got a 30 Trial to the software and were then rebilled $97/$47 per month. The upsell on the call for those interested was lifetime access to the software for $997 and 80% commission promoting as an affiliate. Many took this offer.

2. Warrior Forum Banners – We purchased advertising on the Warrior Forum directing people to our sales page to take a $1.00, 7-day trial.

3. Solo Ads – We spent thousands on solo ads going into a 10-day followup series. With the price point, it was not difficult to make an ROI with a few customers.

Let’s move onto our PLR membership site.

Membership Site #2

The trick here is outright consistency. We created the site over 6 years ago and is 100% outsourced to one team member. The consistent traffic comes from a few places.

4. Blog Traffic – We created a blog for the membership showing the new updates available in the members’ area. Both are updated weekly and our blog receives 50 – 100 visitors a day from Google. On every blog post a link to a trial, banner on every page, link in every menu, popups in place, etc.

5. Facebook Ads (once a year) – Only once a year I spent a few hundred on Facebook ads which usually brings in 50 new members in a few short days. I should probably do it more often.

6. Email Broadcasts – The beauty of having your own products is you’ve always something to mail your list. A few times a year I’ll give a site a boost my emailing my list directly to the sales page

7. Email Signature – In certain emails, we’ll have a link to all our membership sites at the end.

8. Integration – Inside our other products we’ll continue to mention this site as a resource.

9. Social Media – We often see our site been recommended on Social Media from customers and friends.

10. Affiliates – We’ve certain affiliates who promote inside their products, members area and followup emails.

11. 500% Commission Offer – I’ve run this 4 times over the years offering affiliates 500% commission on the $1 Trial. As we know the numbers and retention rate it’s easily done, gets affiliates excited and gives our members a massive boost.

Let’s move onto our third 6 figure membership site.

Membership Site #3

The price point for this site is $29.95 per month. I’ve tested higher and the retention rate dropped. This I find a sweet price point all around. For customers it’s affordable, for affiliates, it’s a decent monthly commission per customer.

Unfortunately, it can be difficult to get affiliates to promote a trial offer and recurring product so you need to think outside the box.

12. Upsells – This particular membership site is the upsell for the majority of our products. As soon as someone purchases any of our products they are presented a trial offer. So anytime we launch a new product or do a special promo for any offer, our membership gets a boost.

13. Free Content – Blog posts, YouTube Videos, FB Posts. We’re consistently offering value to the marketplace and dropping links for people to join our membership.

14. Bonus Pages – Anytime we offer a bonus for an affiliate product we deliver this on a download page along with a banner to join our membership.

15.Free Gifts – We often mail out gifts like PDF’s or Case Studies again with a link to our membership inside the report and on the download page.

16. Banners – Inside all our membership sites and blogs is banners directing people to our membership site.

In total, you’ve 16 methods there for getting more traffic to any offer.

Hope it helps.

The Tools & Services We Use To Run Our Online Business

Below is a list of all the tools and services we use to run our online business. Many of the services listed are free while others cost a one time or monthly fee. It is important that I say most marketers just starting off many of these paid tools are not a requirement. Purchase the products and services in your business as you need them.

Affiliate Marketing Networks

JVZoo
Instant Commission Via PayPal

Warrior Plus
Instant Commission Via PayPal

ClickBank
Paid Direct To Bank A/C

JC Affiliate
Instant Commission Via PayPal

Social Media

Launch Calendar

Google Tools

WordPress Themes & Website Builder (Paid)

Paid Traffic Sources

Auto-responders

Aweber

AwPro Tools

Active Campaign

Tracking Services

Hosting & Domains

Video Software

Facebook Software & Tools

Connect Audience
Sync your CRM / autoresponder with your Facebook Custom Audiences

Connect Explore
Find interests and take the guesswork out of interest targeting

Connect Leads
Get Facebook Lead Ads quick and easily into your email autoresponders

Connect Retarget
Run behavioral retargeting campaigns based on actions taken on your site

WordPress Backend Plugins

Multi-site Plugins

Multi-site User Management
Running a WordPress multi-site network? You no longer need to manually add users to each of your sites.

WP Multisite SSO
Single sign on for your multi-site network. Users are authenticated across all sites within the network.

Helpful Tools

Widgets & Shortcodes

Visitor Tracking

Membership Software Plugins

WishList Member

WishList Member
WishList Member is a powerful membership solution that takes the time and frustration out of trying to create membership sites, and instead focuses on a quick and easy setup that can build a membership site for you.

WishList Member Addon Plugins

CosmoLabs Membership Plugins

Free GDPR Checklist For Online Marketers

Free GDPR Checklist For Online Marketers

Important: This checklist is in no way legal advice for the GDPR.

What we’re including are the steps we’ve taken on all our websites to ensure our policies are up to date and compliant with the GDPR, “for our business”. Every business is different, and these checklists are a guide to finding the best free resources for to help you become GDPR compliant.

1. Ensure all your websites are connected with your main WordPress.com account.

This is optional but we’ve over 50 WordPress blogs all connected here. When we want to upload a plugin that we require on “all” sites, we upload it “once” rather than uploading and activating it for each site. This a massive time saver.

2. Download these four plugins.

Download to PC if many sites, use your Dashboard to search for each if only a few sites.

  1. Cookie Notice by dFactory
  2. WP GDPR Compliance by Van Ons
  3. Contact Form 7 by Takayuki Miyoshi
  4. Flamingo by Takayuki Miyoshi

Here’s a quick explanation on how each plugin will help you.

Cookie Notice by dFactory – This displays a cookie notice when the page loads.
(Required by GDPR)

WP GDPR Compliance – This allows process data requests from your WordPress site without having to lift a finger. It’s secure for the user meaning they can only process by clicking a link in their email, from the same device and IP. It also allows you to quickly add a checkbox to forms on your website currently supporting Contact Form 7, Gravity Forms, WooCommerce, WordPress Comments.
(Data Request Requirement & Extra Checkbox Recommended For Sensitive Forms)

Contact Form 7 – Popular, free and flexible WordPress Contact Form.
(For Data Removal Requests)

Flamingo – Stores all Contact Form 7 Entries in WordPress
(Backup As Email Can Fail)

3. Upload both plugins to WordPress.com for all sites and activate.

If not using WordPress.com, upload and active through your standard WordPress dashboard.

4. Integrate Google Recaptcha For Contact Form 7

Go to https://www.google.com/recaptcha/admin#list and add a label > choose reCAPTCHA V2 > enter domains below, > accept terms > click Register.
From here you’ll be provided with a Site Key & Secret Key. Return to WordPress Dashboard > Contact > Integration and enter the site & secret key.

5. Ensure that your WordPress blog is up to date

Current Version Required For This 4.9.6. Important! From here you’ll see under “Settings” in your WordPress dashboard a new “Privacy” link..

6. Create a Privacy Policy Page (Or update your current one)

Here are two resources that we used to create our own Privacy Policy pages.
Keep in mind these pages require reading and editing. WordPress “suggested text” is not enough for most business, and SEQ Legal includes a lot of optional text plus parts you are REQUIRED to edit.

SEQ Legalhttps://seqlegal.com/free-legal-documents/privacy-policy

WordPress Guide: https:// yourdomain.com /wp-admin/tools.php?wp-privacy-policy-guide

7. Edit Cookie Notice

Go to your WordPress Dashboard > Settings > Cookie Notice. Ensure “Enable Privacy Policy Link” is clicked and choose your Privacy Policy Page. Click Synchronize with WordPress Privacy Policy page and save at the end. (There are additional options here you can edit if you wish)

8. Edit WP GDPR Compliance

Go to your WordPress Dashboard > Tools > WP GDPR Compliance. There are TWO important things to complete here. Under Integration checkbox and activate all the forms that you use on your site. On the next tab “Checklist” turn on everything that applies. On the last tab “Settings” under Request User Data you’ll see Active Requests. Checkbox “Active Page”, > click Save Changes. From here view and bookmark this page. This page is default set to private. Click Edit and change Visibility to Private

9. Create a New Email Address

Inside your cpanel (hosting account) create a new email using anything like report/abuse/requests @ yourdomain.com. Depending on how you deal with your emails we recommend forward this to your most important email inbox.

10. Filter, Tag & Prioritize This Email

Send an email to the new address forwarding it to a Gmail account. Open the email and click create filter for this address. Click Star It > Apply Label (Create New For Requests) > Never send it to spam: Always mark as important.

This is our system. Your way of organising email may be different. The important part is you see and act on these emails.

11. Download Other Legal Files & Create Pages

You’ll need to download and edit each file. You’ll find free templates here: https://seqlegal.com/free-legal-documents
Create a new page in WordPress for all the links below. Privacy Policy should already be created if following this guide.

  • Cookies Policy
  • Copyright Notice
  • Legal Disclaimer
  • Privacy Policy
  • Website Disclaimer
  • Terms & Conditions
  • Contact Page (Use Contact Form 7 on this page)

12. Add a footer to your website

Go to your WordPress Dashboard > Appearance > Menu.
Click create a new menu.
Name the menu footer.

Each theme will have different options to add the menu. If using for sales pages or optin page in certain cases you edit the page itself. For standard WordPress blogs click Appearance > Theme > Customize.

The editor will open and you’ll see Menus & Menu Location.

13. Check All Your Landing Page Headlines

GDPR requires you to clearly describe what people will get after they sign up.

Here’s an example of a landing page headline which is NOT GDPR compliant.

FREE CASE STUDY: “$24,975 from creating a course without selling a single copy to a customer!” Enter your name and email for instant access

To make it GPPR compliant we adjust the headline to…

SUBSCRIBE TO OUR NEWSLETTER & GET A FREE CASE STUDY: “$24,975 from creating a course without selling a single copy to a customer!”

We are clearly stating that people are subscribing to a newsletter.

14. Ensure your optin box has a clear link to a privacy policy

Add a clear privacy policy to all landing pages including popup boxes.

Before we used

“Privacy Policy: We value your email privacy and never send SPAM.”

Now we include a clear link to our Privacy Policy.

Example:

Privacy Policy: We value your email privacy and never send SPAM. View our Privacy Policy Here

15. Create A GDPR Page

You are not required to link this to the footer menu, but this link should be included in your privacy policy or contact page for people wanting to a adjust or remove data.

GDPR requires you to act on the following.

  1. Data Rectification – Allow users to adjust their information.
  2. Data Access – Allow users to see what records we hold.
  3. Right To Be Forgotten – Allow users to be removed from our records.
  4. A Data Breach Process – Stating what will happen in the case of a breach.

Using Contact Form 7 and create a form allowing users to contact you requesting a change to any information. (1)

Link to your Data Request Access Page (yourblog.com/data-access-request) allowing users to be automatically emailed their data. (2)

Using Contact Form 7 create a form allowing users to request their data be removed. (3)

Write a paragraph informing users what will happen if their data is breached such in the case of a website hacked or data stolen. (4)

Example: If the event of any data breach from our servers or third party providers we will contact all concerned parties within 72 hours and follow up with any details if required.

16. Edit Your Privacy Policy Page With Links To 3rd Party Services You Use

Create a list of all the companies that handle data on behalf of your business. This could be Google, Facebook, your hosting company, autoresponder companies and tracking services. Include this list in your privacy policy with a link to each service own privacy policy.

That’s it, following this guide I hope it saves you some headaches and money.

>